First impressions count, you’ll never get a second chance to make a first impression. It’s a common trend for business owners to present a warm and friendly reception to any customers that come in their door. For many general consumers it is the bare minimum in customer service that they expect from the largest retail shopping complexes right down to your friendly neighbourhood greengrocer.
Self-Presentation
It’s one of the earliest things we learn when going on job interviews and entering the workforce for the first time. You should show up to interviews smartly dressed and presenting the best version of yourself. You’re unlikely to be offered a position if you show up in your pyjamas for example. The same can be said for the world of franchising, when meeting your franchisor for the first time you want to make sure that your presentation inspires the confidence that you are worthy of their time. No ripped jeans and tatty old trainers.
The same goes for your business plan, it needs to be a fully thought-out representation of your plans for the business, showcasing you have done your research on the local area, the franchisor, your targeted territory and your financial situation. Show up with a tea-stained single sheet of A4 and you’re more than likely to be shown the door.
Business presentation
For many consumers the first impression they get of a business is the building it’s based in. In the past many automotive enterprises were poorly represented, customers would enter an industrial unit that smelled strongly of various chemicals, talk to a rushed mechanic, sat behind a crumbling desk in his dirty oily uniform, before he disappeared behind a closed door to perform various mechanical operations shrouded in secrecy. Not the best customer experience by a long shot. Thankfully customer expectations/requirements have changed. Take Revive! Head Office for example. The building the company resides in is a well-presented brick building with a clean and tidy exterior and clear branding and signage bearing the company name. this continues onto the interior, with an immaculate comfortable customer waiting area with clear views into the Unit so customers can view their repairs as they happen.
Similar can be said for our technician’s presentation. Revive! vehicles are all clearly branded with each franchisees unique contact details combined with the standard company livery. These vans are well presented and recommended to be cleaned regularly to ensure any potential customer that spots one of them on the road can clearly recognise the professional well supported outfit that we are. Our technicians are well dressed in the company uniform and interact with customers professionally explaining their process and ensuring the customer is happy. Importantly all Revive! branded vehicles are free of bumper scuffs, scratches and stone chips as it would be difficult to recommend our services if we didn’t use them ourselves.
Services presentation
Revive! always try to provide uniformity in our repairs, irrespective of location or technician, the end result should always be the same, a repaired car and a happy customer. This is why the vast majority of Revive! technicians are put through thorough training at Revive!’s IMI Approved Training Centre and earn their IMI Accreditation in Cosmetic repairs. This makes sure that any customer, new or old, receives the same quality service that has earned revive! more than 45,000 five-star reviews on TrustPilot.
However, while the uniformity of Revive! repairs is important, and part of our core values of technical excellence, Revive! is also particularly careful on how our services are represented. This is key as a cosmetic Smart repairer. To maintain the high standard of service our customers expect, it’s important we clearly communicate the scope of Revive!’s specialist repairs. While our expertise covers a wide range of cosmetic damage, there are some cases that fall outside our core services. By setting clear expectations from the outset, we ensure customers avoid any disappointment, reinforcing the trust they place in our service.
For more information about franchise opportunities in your area please get in touch with our team here: revivefranchise.com/contact-us/
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