Everyone loves a doughnut! And that was the thinking behind Revive!’s recent Prospecting Day when the network distributed 6,000 doughnuts to over 420 dealerships across the UK – just another example of the award winning support that Revive! UK delivers to its franchisees.
Packaged in eye-catching Revive! branded recyclable paper bags, the doughnuts were handed out on National doughnut Day by 50 franchisees and well received by existing dealership customers and prospects.
The highly successful network-wide event trended on social media channels and generated trade press media coverage. More importantly it united the network and reminded dealerships up and down the country that Revive! should always be the first choice for top quality SMART repair and excellence in customer service.
A joint venture by Revive!’s business development and marketing teams, the aim was to combine training the network on selling to dealerships with creating a fun opportunity to raise Revive!’s profile amongst this target market, championing the benefits of outsourcing bodywork and alloy wheel repairs.
In the run up to Prospecting Day, coaching sessions on dealership prospecting were led by Revive! franchise growth director Ricky Taylor on the theme ‘We help dealers to sell more cars, sell them profitably and save them money’. The agenda covered key sales messages and highlighted the many different opportunities for franchisees to drive up trade sales ranging from local and national dealerships to vehicle hire firms and public services including fire brigades, police forces, ambulance services and schools. Explained Ricky: “This peer-to-peer coaching session was all about reminding franchisees of the huge potential out there. We’ve got a very strong business proposition – unlike one man in a van repairers we have nationwide coverage, a well-known brand, top quality work and service to offer a market that is facing huge challenges of their own. Competition is tough for dealerships out there and we can help them turn round vehicles faster and more profitably. Using the allure of National Doughnut Day, we thought that a fun event like this would allow us to remind dealerships that they have a trusted partner right on their very doorstep.”
Meanwhile marketing manager Sarah Pritchard and her team were busy getting all of the marketing collateral together, planning social media content and devising templates for participating franchisees to use in their own social media posts. The build up began several weeks before with a teaser campaign, followed by multiple update posts on the day itself as the doughnuts got delivered. Said Sarah: “Our social media support team is always on hand to help franchisees generate their own eye catching content and supply them with templates they can adapt and use. We saw the upcoming National Doughnut Day as the perfect marketing opportunity for the network. It was a huge success with engagement rates soaring on all our social media channels right across the network.”
For some franchisees, Doughnut Day gave them the opportunity to say thank you and pay a social call on their best dealership customers, for others it was the ice-breaker they needed to go into see a prospect on their customer wish list. Summing up the day, franchise director Cathryn Hayes said: “feedback from our franchisees has been very positive. Thanks to the specific prospecting training given by Ricky and his team before the day, our franchisees were able to secure over 60 follow-up meetings with potential clients.”
Revive! proves that smart strategy and a touch of fun can drive real results, so watch this space for more to come!
For more information about franchise opportunities in your area please get in touch with our team here: revivefranchise.com/contact-us/
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