In preparation for the 2026 BFA HSBC UK British Franchise Awards, Revive! team members Joe Nicholson (Franchise Growth Manager) and Sarah Pritchard (Marketing Manager) presented the Revive! Entry to the judges and took part in a promotional filming day with the BFA to discuss Revive!’s shortlisting for the Marketing Award. Revive! were named a finalist back in July for the creative National Doughnut and Cookie Day campaigns held in 2025.
The marketing award recognises innovative initiatives, campaigns and partnerships that deliver a significant impact on brand awareness, reputation and lead generation for franchisees. Revive!’s shortlisted entry demonstrated how a simple idea, executed consistently across a national network, can generate meaningful commercial results.
Designed entirely by Revive!’s own marketing and business development departments, the strategic aim of the campaigns was to help franchisees strengthen relationships with existing dealership customers while opening doors to new prospects. Supported by training, marketing materials, social media assets and PR activity, franchisees visited dealerships across the UK armed with branded doughnuts and cookies, creating memorable conversations around Revive!’s SMART repair and alloy wheel refurbishment services.
Across the two campaigns, 52 franchisees took part, delivering almost 15,000 treats. The campaigns also delivered substantial brand exposure, with more than 460 pieces of franchisee-generated content shared across the network.
Revive! will be sending a congregation of representatives to the glittering gala awards dinner on 12th November at the Telford International Centre, with hopes of taking home the big prize.
To find out more about Revive!’s entry into the 2026 BFA HSBC UK British Franchise Awards please visit: thebfa.org/campaigns/revive-creative-campaigns-with-commercial-impact/
For more information about franchise opportunities in your area please get in touch with our team here: revivefranchise.com/contact-us/
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